WAY Video entry kit from Fermax off to a strong start

May 4, 2015

Just two months after its launch, the new WAY Kit from Fermax is reaping great sales success. This points to a promising start for the new business line with which FERMAX aims to bolster its presence in the Distribution market.

Customers have responded quickly to the proposal from Fermax, adding it to their warehouse shelves. It is true that the impressions gathered in successive presentations of the product were undoubtedly good, but the market response has even exceeded initial forecasts.

Way Kit

​The WAY Kit is the first item from the new WAY family of products to be launched on the market, a business line designed by Fermax to strengthen its presence in the Distribution market by offering a solid and differentiating alternative. The proposal of this line is based on two pillars: providing a highly attractive product for its quality-price-functionalities ratio, backed by all the assurances of the brand and its valued technical and business know-how.


Way Kit

In addition to the power supply, The WAY Video Door Entry Kit, available for 1 or 2 residences, includes a surface mounted outdoor panel, manufactured in zamak, with protective hood and a 7” TFT colour hands-free monitor with intuitive-use capacitive touch screen. As is customary in Fermax, the kit comes in a highly attractive design and has interesting advantages for professionals: simplified installation with two non-polarized wires, good distances and the added benefit of coming with the material already programmed. For the user, the kit offers a complete list of advanced features including outdoor image capture, the possibility of choosing from among 20 call tones, Do Not Disturb function, call records and even intercommunication between two video entry monitors.

As a high-performance, top-quality product at a very competitive price, the kit immediately stands out in a market focused to a great extent on low price. The inimitable Fermax style has also contributed to its success when it comes to doing business, making customers into partners and ensuring them good margins, friendly relations and excellent sale conditions.

Although the WAY Video Entry Kit still has a long way to go, its initial impact in the market promises great success for this new addition to the Fermax range of products.