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19 maj 2016
On the evening of Thursday 12th of May, an event that is starting to become a classic in Valencia took place: the Mediterranean Night of Marketing, which awards were given during this event, promoted by the Mediterranean Marketing Club and its Valencian Brands Observatory in abroad. Fermax, the video door entry systems and building’s solutions manufacturer, was the first awarded company of the night: Fermax received the prize recognising its international trajectory. Besides, Profiltek was awarded for its work abroad as well (concretely regarding its evolution). Both companies were chosen from among more than 100 exporting companies that have participated in an international marketing study done by the Observatory. In others categories, the winning companies were the insurance company Divina Pastora, the professional juicers manufacturer Zumex and the leather glasses company Norris Glasses.
Nominated and awarded companies together with representatives of the Valencians Brands Observatory in abroad, the Mediterranean Marketing Club board and the First Brands in the Valencian Community Club.
The Branding responsible for Fermax Spain, Portugal and China, Silvia Dolón, and the Commercial Director of Fermax Spain, Sergio Amorós, attended the venue as representatives of Fermax. Sergio Amorós, during his speech, reminded that Fermax considers its brand as “one of its greatest assets and helps to differentiate the company and position it against its competitors, and to become a worldwide easy recognisable brand.” Both representatives of Fermax in the venue also encouraged the rest of the entrepreneur’s audience to invest in these values because “a great brand opens borders. Investing in the brand is always profitable.”
2016 Brand’s Observatory Prize for FERMAX. Sergio Amorós and Silvia Dolón collect the award provided by Mónica Cucarella.
The Mediterranean Marketing Club, who organised this interesting annual venue, is a forum that brings together leading professionals in various disciplines related to Marketing. In the club there are experts who are working for extending the use of Marketing between companies of the Mediterranean Arc Countries in order to make them more competitive. The Mediterranean Marketing Club promotes the Valencian Brands Observatory in abroad, boosting the use of this tool to improve the exporting companies positioning.