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FERMAX Headquarters displays new mural by the international artist PASTEL

September 10, 2018

Following, 23 days of work covering 230 kms and applying 980 litres of paint, the Argentine street mural artist Pastel has brought to fruition his winning project in the Fermax International Street Art Contest, Art Factory. The contest aimed to transform the appearance of the Door Entry System Company in Valencia (Spain).

Mural painted by Pastel at FERMAX Headquarters in Valencia

 

Since August, the 1600 sq mtr façade of the Fermax head office has been covered by an immense array of flora and vegetation; a theme which is central to the work of Pastel. This specialist in urban murals has created similar wall-paintings featuring flowers, party walls and chamfered corners in various cities around the world.

 

Advised by experts from Valencia’s botanical gardens, the artist used flowers indigenous to the local region to decorate the Fermax building, species such as; Cardo del Montgó, Gallo de Roca, Altramuz Valenciano and Colleja Ifach. 

 

Details of the mural painted by Pastel at FERMAX Headquarters in Valencia

 

 

Pastel’s project seeks to achieve a human impact and to encourage people to reflect upon their relationships with both the urban environment and nature.

 

 

Pastel and his assistant Daniel with Alberto Maestre, Fermax Corporate Director and Mural’s Project Director 

 

As the artist himself comments, there are specific clues within the work such as the scale of the building, its capacity to envelop those who interact with it and its dynamic environmental location.

 

Pastel with Fernando Maestre, President of Fermax, and Silvia Dolón, Branding Manager of Fermax Spain and Portugal

 

Selected from amongst almost 150 artists from 18 countries, Pastel’s project consolidates Fermax’s relationship with Street Art. This modern form of artistic expression connects the Fermax brand with a young and creative, worldwide audience.

 

Discover how the new Fermax’s Headquarters mural was painted in this video.