10 International Artists chosen to create new facade for Fermax

May 14, 2018

Ten representatives of the best Street Art from Germany, Argentina, Spain, France, Italy and Mexico have been selected by Fermax in the 2nd International Street Art Contest. One hundred and fifty artists had applied to take part, attracted by the eye-catching proposal from Fermax: 1,600 sqm of facade to work on and 20,000 Euro for the winning idea. After this first stage, the finalists have several weeks to present their project. One of them will transform the image of this corner of Valencia, which is already a legend in the world of Street Art.

International Street Art Contest to create a new facade of FERMAX Headquarters

Applications have been received in Valencia from everywhere, from Australia to the USA, Lithuania, China, Brazil and India, from graffiti artists interested in participating in this contest, in which Fermax intends to repaint its facade and renew its commitment to Street Art. Tender call was issued in March and, within a few weeks, the company had received the candidatures of 142 artists from 18 countries with strong trajectories and diverse styles.

The jury met last Thursday May 3rd, and shortlisted the ten finalists for this initial phase, who will each have 1,000 Euro and a deadline that ends on June 15th to submit their sketches and a technical report.

Here, we summarise the profiles of the finalists chosen:

The German team Zebu, from Berlin has a track record in which mural painting and artistic production in series, come together in a highly personal style and large masses of solid colours.

Another two candidates come from Argentina: Elián Chali and Pastel. The former, originally from Córdoba, has made his colourful non-figurative interventions on facades in Buenos Aires, Montblanc, Colonia or Girona. The latter has a style characterised by large-scale paintings with natural elements (almost always floral) represented from a botanical study standpoint and capable of causing great impact.

French artist Honet, in turn, is a seasoned veteran who began painting walls near railway tracks in late eighties. Since then, he has travelled throughout Europe and much of the world with works ranging from classic graffiti self-affirmation to comic-inspired pieces. In contrast to him, we find Albertonero, an artist from Northern Italy who has made the repetition of minimal forms and colour gradation the basis of works of singular beauty.

We return to figurative proposals with Himed & Reyben, Mexicans from Querétaro focused on human figures in which faces and hands have special relevance.

The most numerous group corresponds to Spanish artists, as occurred with the candidatures. One of them is Dadospuntocero from Leon, who achieves amazing trompe-l'oeil by working his murals in hyperrealistic style and playing with the forms provided by the facades themselves, dividing walls, or any other architectural element. In contrast to him, RSR, also known as Roice-Srger-Rosh is characterized by his imaginative colourful organic shapes that seem to be swayed by gentle winds. In turn, Marest finds inspiration in the sea, the colour of the Mediterranean environment and bright hues which the artist transforms into a cheerful and geometric vision that has already reached all corners of the world. The last of the chosen few is a Frenchman who lives halfway between his native country and Valencia: Paul Loubet, who has found fortune in a good part of the planet with a style somewhere between naïf and edgy.

Those responsible for selecting the ten finalist artists for the 2nd International Street Art Contest of Fermax were the jury already scheduled, consisting of two Fermax executives (Alberto Maestre and Elena Ravello), the gallerist specialising in graffiti Anna Dimitrova and two professors from the UPV involved in the development of urban art (Juan Canales and Juan Bautista Peiró López). Ramón Benedito, designer of most Fermax products, preferred to abstain on this occasion and vote in the next phase, when the sketches of the murals are on the table.

On June 29th, the winner of the contest will be chosen, who will have to begin the work this summer.

Discover the work of the finalists. 
















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